In Brazil’s chaotic influencer economy — where beauty brands print fortunes overnight and betting apps stalk every feed like a predator — a lanky, long-haired YouTuber from Londrina has quietly become something else entirely: a moral compass.

Felca, born Felipe Bressanim Pereira, started out making the kind of absurdist reaction videos that made him internet-famous among Gen Z audiences. His humor was cynical, self-deprecating, and fast-paced — built for a Brazil where memes replace news cycles, and a good punchline often travels faster than fact. But in the last two years, Felca has mutated into something rare: an influencer who actually uses his reach to disrupt the same system that feeds him.

From “We Pink” to We Think

The turning point came in May 2023, when Felca uploaded what should have been another playful review: a test of influencer Virginia Fonseca’s much-hyped foundation We Pink. What he delivered instead was a full-scale takedown. He slathered the product onto his face in absurd quantities, mocking its poor texture and sticky aftermath, revealing — between laughs — that the emperor had no clothes.

The video hit nearly 20 million views. What could have been just another viral gag became a cultural moment: one man puncturing Brazil’s billion-real beauty industry with satire.

The NPC Lives That Fund Change

By the time TikTok’s NPC livestream trend washed up on Brazilian shores later that year, most influencers saw it as another quick hustle. Felca twisted it into something else. He turned the robotic, repetitive performance into absurd comedy — and then donated his entire haul, some R$31,000, to charities ranging from the Instituto Ayrton Senna to Ampara Animal.

While other creators were busy monetizing digital emptiness, Felca proved the joke could actually have a punchline that mattered.

Betting, Billionaires, and Boundaries

Then came the betting boom. As sports betting companies poured money into Brazil’s influencer economy — a scandal later dragged into Congress under the CPI das Bets — Felca revealed he’d refused a jaw-dropping R$50 million, three-month sponsorship deal.

“Because I don’t sell my morality,” he told his followers, turning down what would have made him one of the richest YouTubers in Latin America. That refusal — a radical act in a market where even mid-tier influencers push gambling links — earned him official recognition from the Brazilian Psychiatric Association as a National Partner for Mental Health in 2025.

At a time when influencers were selling gambling as lifestyle, Felca’s silence — his refusal — screamed louder than their ads.

Exposing “Algoritmo P”

But the most seismic rupture came in August 2025, with a video that has since been compared to a cultural detonation: Adultização. In it, Felca dismantled what he called “Algoritmo P” — a dark undercurrent of social media that rewards the sexualization of minors.

Naming names, showing receipts, and refusing to laugh this time, he accused a cluster of influencers and networks of profiting off child exploitation. The aftermath was swift and brutal: accounts deleted, arrests made, sponsors fleeing, and a wave of legislative proposals, one nicknamed the “Lei Felca.”

For once, Brazil wasn’t talking about whether an influencer launched a new perfume or showed up at Lollapalooza. It was talking about the real cost of the digital attention economy.

Comedy as Resistance

What makes Felca so disruptive is that he never abandoned comedy. His self-mockery and absurdist editing are the sugar coating, but the message is bitter: that Brazil’s influencer economy is not just superficial, it is actively harmful.

Unlike the armies of polished lifestyle creators, Felca carries himself with a stubborn ordinariness. His humor isn’t aspirational — it’s corrosive, designed to burn holes through the façade. Which is exactly why people listen.

A Different Kind of Influencer

In a landscape where most influencers are either brand mascots or wannabe celebrities, Felca has taken on the accidental role of watchdog. Not because he planned it — but because nobody else with his reach was willing to.

And perhaps that’s the real reason he just landed the cover of ELLE Men Brasil. Not for his bone structure or his hair — but because he represents something rarely seen in fashion spreads: an influencer who understands influence as responsibility.

In the end, Felca has shown Brazil what happens when you turn the joke back on the system. Sometimes, the laugh is the only weapon sharp enough to cut through the algorithm.