Volkswagen: Built on Labor, Fueled by Denial
How a forgotten Amazon ranch reveals the machinery of corporate amnesia.

Ricardo Rezende Figueira keeps his archive in a metal filing cabinet. For decades, the Catholic priest and human rights investigator has preserved court documents, testimonies, and photographs from one of Brazil's most remote labor camps. The papers yellow with age. The stories they contain do not.
When Figueira opened the cabinet for The Washington Post this year, what emerged was a portrait of systematic exploitation on a sprawling Amazon ranch nearly twice the size of New York City. Workers lured by promises of steady income. Men trapped by debt and geography. Threats of death for those who tried to leave. The ranch was called Vale do Rio Cristalino. Its owner was a subsidiary of Volkswagen.
The automaker has "categorically refuted" these allegations. But this denial carries the weight of pattern—one that stretches from Brazil's military dictatorship to Nazi Germany to modern-day China. Volkswagen's history functions like a mirror, reflecting not just its own choices but something larger: how corporations manufacture forgetting as efficiently as they manufacture cars.
The Amazon Experiment
During Brazil's military dictatorship from 1964 to 1985, Volkswagen found opportunity in authoritarianism. The company aligned itself with the regime's "March to the West" campaign, designed to tame the Amazon through multinational capital and Cold War development dreams. It provided lists of "subversive" workers to security forces. It assisted in interrogations. And it secured favorable land deals deep in the rainforest, sold as agricultural innovation but structured like labor camps.
The Vale do Rio Cristalino Ranch was the crown jewel of this strategy. Acquired by a Volkswagen subsidiary, the property sprawled across an area nearly twice the size of New York City in the southeastern Amazon. Hundreds of workers—many seasonal and informal—were recruited with promises they would never see fulfilled.
What awaited them was entrapment by design. Workers were isolated from any nearby community, indebted from day one for food and equipment, and sickened by disease. Malaria was common. Medical care was not. Escape was nearly impossible.
"They promised to kill us," one survivor told reporters, recalling the threats made when workers asked to leave. Others described working seven days a week, often without adequate food, under constant surveillance by armed guards.
Brazilian labor inspectors confirmed the existence of forced labor on the property at least four times. Their reports documented conditions that violated both domestic and international law—debt bondage, geographic isolation, threats of violence, and systematic exploitation of vulnerable workers. Yet the investigations led nowhere. No one was prosecuted. No one was freed. The reports vanished into bureaucratic silence.
Volkswagen, meanwhile, portrayed the ranch as a model of sustainable development. Company materials spoke of bringing progress to the frontier, of transforming wilderness into productivity. The reality on the ground told a different story—one of men disappearing into the forest, their labor extracted, their dignity discarded.
The Original Pattern
This was not Volkswagen's first encounter with forced labor. The company's foundation story, though geographically distant from Brazil, established the template. In 1937, Adolf Hitler commissioned Volkswagen to build the "people's car"—a vehicle that would democratize transportation across the Third Reich. What followed was anything but democratic.
Over 15,000 workers from occupied territories and concentration camps were compelled to labor in Volkswagen's factories. They built the infrastructure of their own oppression, car by car. The company acknowledged this history in the late 1990s, under mounting public pressure, and contributed to a reparations fund.
But confession, however earnest, did not interrupt the pattern. It merely documented it. After Germany's defeat, Volkswagen repositioned itself as a symbol of postwar recovery. The logo changed. The marketing evolved. The underlying logic of expansion through extraction remained constant—and found new expression in Brazil's Amazon.
The Contemporary Echo
In 2013, decades after the Vale do Rio Cristalino Ranch was abandoned, Volkswagen opened a factory in Urumqi, the capital of China's Xinjiang region. The location would prove historically resonant.
Xinjiang has since emerged as the site of one of the world's most extensive surveillance and detention systems. Over a million Uyghurs and other Muslim minorities have been held in what Beijing calls "re-education" camps. International investigators describe a vast apparatus of forced labor, cultural erasure, and technological control—conditions that echo, in digital form, the isolation and coercion documented in Brazil decades earlier.
Despite mounting evidence and international outcry, Volkswagen has maintained operations in Xinjiang. Company executives claim internal audits have found no violations. But human rights organizations note that such assurances are meaningless in a surveillance state—much as labor inspections proved meaningless in the remote Amazon.
Volkswagen remains one of the few major Western automakers operating in the region. When pressed to explain why, CEO Oliver Blume offered a familiar corporate paradox: "Our presence does not mean that we are turning a blind eye. On the contrary."
What does vigilant watching mean when silence is the only permissible response? The question echoes across continents and decades.
The Infrastructure of Forgetting
What connects Volkswagen's conduct from the Amazon to Xinjiang is not ideology but infrastructure. The company thrives in systems that suppress worker voice while maintaining the veneer of legitimate development. Whether the system is military dictatorship, fascist regime, or surveillance state matters less than its fundamental characteristic: the elimination of accountability.
This adaptability reflects a deeper corporate logic. Volkswagen has learned to navigate moral reckonings the way it navigates markets—through strategic positioning, calculated disclosure, and the manufacture of distance between past and present. Each scandal becomes historical. Each admission becomes closure. Each new frontier becomes a fresh start.
In 2022, when Volkswagen issued a carefully worded statement acknowledging its collaboration with Brazil's military dictatorship, many considered it progress. The company admitted its role in persecuting union leaders and dissidents, and agreed to negotiate reparations. But notably absent from this reckoning was any mention of the Vale do Rio Cristalino Ranch.
For Figueira, the omission felt familiar. He had seen this pattern before—the strategic acknowledgment that avoids the deepest wounds, the apology that excludes the most damning evidence.
The Persistence of Evidence
Brazilian civil society has not forgotten what corporate amnesia tries to erase. Researchers like Figueira, working with limited resources and facing institutional indifference, have preserved testimonies that official investigations abandoned. Their archives contain what companies prefer to lose: the voices of workers who were never meant to be heard.
"We had proof," Figueira said simply. "One day, I knew this would come back to the surface."
That confidence reflects something important about the relationship between corporate power and historical memory. Companies work systematically to forget. But evidence persists. Archives accumulate. Witnesses survive. And eventually, the mirror cracks.
The documentation from Vale do Rio Cristalino reveals not just individual suffering but systematic design. The ranch operated according to a logic that treated workers as disposable inputs in a production process. Their isolation was not incidental but essential—it prevented escape, resistance, and testimony.
This same logic governs contemporary operations in places like Xinjiang, where surveillance technology has replaced geographic isolation as the primary mechanism of control. The tools evolve. The underlying relationship remains constant.
Beyond Corporate Apology
What should accountability look like for the men who disappeared into the Amazon, whose labor was extracted without compensation, whose stories were buried by institutional silence? Reparations represent a beginning, but only if they acknowledge the full scope of harm. Public apologies mean little without structural change.
More fundamentally, continued operations in Xinjiang represent ongoing complicity, not historical regret. Volkswagen's century-long pattern reveals something essential about corporate power: its ability to compartmentalize conscience. The company that confessed to using forced labor in Nazi Germany, that acknowledged collaboration with Brazil's military dictatorship, continues to operate where forced labor thrives today.
This is what the mirror shows us. Not just Volkswagen's choices, but our own willingness to accept corporate forgetting as the price of global commerce. Not just one company's moral failures, but the systems that make such failures profitable.
The Vale do Rio Cristalino Ranch sits abandoned now, reclaimed by jungle. But its lesson endures across the lusophone world and beyond: some engines run on more than fuel. They run on silence, complicity, and the manufactured distance between what we know and what we choose to remember.
Breaking this pattern requires breaking the mirror—refusing to let corporate amnesia substitute for justice, and insisting that some reckonings cannot be managed away. In Brazil, as elsewhere, that work continues in metal filing cabinets and fading photographs, in the stubborn persistence of evidence against forgetting.